Marketing & Payment Services
Vericast, which includes Harland Clarke’s legacy, is a leading marketing solutions company that helps businesses across many industry verticals connect with consumers through data, analytics, and a broad portfolio of digital and print solutions. With a rich history in supporting the needs of financial instititions, Vericast values its industry partnerships and connecting with organizations to help them better engage their customers.
Today, the company brings to its diverse offering:
- Data expertise: A holistic understanding of consumers based on proprietary data, insights, data science and intelligence
- Channel ownership: Owned online and offline channels reaching consumers how, when and where it matters
- Veritical depth and breadth: Decades of experience and trusted relationships in diverse industries that fuel marketing results for clients
- Execution Expertise: Optimization of business-to-consumer touchpoints throughout the buyer lifecycle with best-in-class tools and services
Vericast helps businesses understand, engage, grow, and retain customers. Every day, we influence the consumer purchasing and transaction behavior of more than 120 million households – impacting where people eat, shop, buy, save, and borrow.
Financial institution, grocery, retail, restaurants, consumer packaged goods, healthcare, travel, entertainment, home services, personal services, technology, and telecom, and automotive.
Our Products & Services
It’s crucial to maximize every engagement tool at your disposal to drive brand awareness and revenue. With a full suite of services designed to engage members, Card Solutions give you a competitive edge. With instant issuance and manufacturing; personalization; as well as the latest in card technology, including dual-interface, Cards Solutions combine superior service and deep experience to build a card program tailored to your goals and brand strategy.
Many institutions miss out on the opportunity to capture check orders at account opening, largely due to the complexity of check ordering platforms. Vericast Check Solutions offer a seamless, digital-first consumer and branch check ordering experience. With a simplified and mobile-optimized program, financial institutions can improve operational efficiency and increase check order capture across channels.
Contact Center Solutions
In today’s consumer experience economy, growth and member satisfaction are inextricably linked. As one of the few opportunities for a personal touch, the contact center is vital to your overall success. Vericast Contact Center Solutions deliver fully customizable inbound and outbound support for short-term Burst events — including support for platform conversions and mergers and acquisitions M&As — or long-term marketing programs. Vericast is the brand beside your brand, increasing your agility, bandwidth, and core strengths, so you can focus on what you do best.
Customer & Employee Insight
Customers expect you to use customer data to help them manage their specific financial needs. Vericast’s customer and employee insight solution delivers qualitative and quantitative data, meaningful analytics, and penetrating insight to optimize customer experience while helping you better understand and engage your customers.
Customer Change Management Solutions
Change events bring unforeseen challenges—and risks. But successful mergers, acquisitions and digital conversions don’t just seek to hang onto customers, they seize the opportunity to delight them and build brand affinity. Vericast Customer Change Management Solutions provide skilled resources, proven best practices and expert contact center support to ensure a smooth transition experience for you and your customers.
Acquisition & Retention Solutions
Acquiring low-cost core deposits and high-yield customers is essential for long-term growth. Vericast Acquisition & Retention Solutions take a data-driven, strategic approach to deposit and household acquisition. Using proprietary data analytics and robust modeling techniques, Vericast identifies prospects who match the profile of your best customers. Then they send them highly personalized offers with high-quality creative and materials.
Omnichannel Reach Solutions
Vericast can help you move consumers from online ad to action. Vericast’s Omnichannel Reach Solutions leverage deep insights into consumer interests, browsing behaviors, and purchase experiences to predict intent and pinpoint individuals who are most likely to respond to your marketing campaigns.
Direct Mail Solutions
Direct mail is a powerful marketing tool for financial institutions that want to connect with consumers and prospects. Vericast has the extensive knowledge, state-of-the-art technology, end-to-end capabilities, and strategic partnerships necessary to flawlessly plan, create and execute the most complex, high-volume direct mail campaigns — cost-effectively and on schedule.