GSB Wisconsin - 2022 Sales and Marketing School

Graduate School of Banking at the University of Wisconsin - Madison 2022 Sales and Marketing School 

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This popular school from the Graduate School of Banking includes a mix of lecture, small group exercises and individualized application sessions to incorporate practical, hands-on content. The program’s curriculum features two core areas of study—the business of banking and sales and marketing management:

BUSINESS OF BANKING CURRICULUM
• Introduction to the Business of Banking
• Bank Performance Analysis
• Regulatory Environment
• The Future of Community Banking

SALES & MARKETING CURRICULUM
• Sales & Marketing Planning
• Sales Management & Coaching
• Performance Metrics & Goal Setting
• Customer Information Management
• Sales & Relationship Building Skills
• Sales & Marketing Budgeting and ROI
• Content Marketing
• Acquisition Strategies
• Staff Development & Employee Engagement

APPLICATION SESSIONS
• Includes daily application sessions connecting information learned to the student’s bank.
• Small group roundtable discussions are also included to enhance opportunities for networking and exchanging ideas.
• Individual coaching/mentoring sessions with faculty will be available each evening to aid in the sales and marketing planning process.
When
9/26/2022 - 9/30/2022
Where
Fluno Center for Executive Education Madison, WI UNITED STATES
 

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